Nike Fuel Band – Useful or Gimmicky?

Six months ago I received a Nike Fuel band and I have been wearing it daily since. I’ve read some mixed reviews on the actual product so I thought I would write my own from both a techy/geeky perspective and a gym fanatic point of view. The Look and Feel    I love it! I am, however, pretty geeky! To me, it looks very futuristic. I have a white one and I love the fact that there is no display until you push the button and then everything lights up. There are five functions displayed on the band: 1) Time. 2) Calories Burnt. 3) Nike Fuel Points earned. 4) Steps taken. 5) Whether you have achieved your goal or not. I find the band aesthetically pleasing and easy to use. I have heard it described as a ‘jail bracelet’ because it does need to be worn pretty much all the time and if you’re a girl it does tend to clash with certain outfits. It becomes almost impossible to accessorise the arm you have chosen to wear it due to it being taken up by the band. The Functionality In order to make effective use of the Nike Fuel band, one must set goals. Goals are presented in the form of ‘burning calories’ and ‘earning Nike Fuel points’. You can only have one active goal at a time, and these goals are achieved over a time period of your choosing. As well as an overall goal, you are able to set a daily goal of how many calories you would like to burn. When you have achieved your goal(s)...