Mobile Apps – Sharing Links

I was browsing through Groupon today on my iPhone 5 and I came across an item that I thought my brother would like (a giant wall muriel for his bedroom wall, since he’s 12 it’s a cool and fun thing). So I decided to share this with him via text, so I clicked on share icon. Since he’s only 12, he doesn’t really have Facebook and rarely frequents his email so I decided to share via text message and selected the messaging option. I came across the following screen which lead me to some confusion. The confusion was mostly around the fact that they have customised the messaging so that it complies with their company theme. It’s a nice touch really, however my reactions to creating and sending the text became somewhat hindered by this green heading on the message screen that popped up. After finally deciding this was actually acceptable, I found my brothers number, composed my text and sent it. Ok great, but then I’m back to the groupon screen without any acknowledgement anything has happened. I then tried the same thing with YouTube and that seemed like a seamless experience. I found a video, clicked share, tried via text message and that conformed to the messaging design I am accustomed to.I wasn’t thrown by anything different appearing and once I’d sent the message, I was returned to the YouTube app with an acknowledgement something had happened. In the grand scheme of things, this is only a small issue, however it’s amazing how such a minor thing can phase one’s experience of sharing an item via a...