Registration Process on Happify (Mental Health App).

Registration Process on Happify (Mental Health App).

For the past six months, I’ve been working at a mental health organisation as the UX lead for their web based and mobile product. As part of my research process I tend to conduct product evaluations and try out similar products in the market. As a result of this, my Facebook feed has ‘suggested posts’ and it just so happened, yesterday, Happify appeared in my feed. The post indicated that happify was a gamification based tool that can help alleviate mental health issues that one may be experiencing. I thought ‘ooh looks interesting, let’s sign up!’ (I love a bit of gamification). I come onto the landing page and it looks like this: Although there is more information below, I am already sold based on the Facebook advert, so I want to sign up straight away. The first thing I notice are two ‘Call to Actions’. They have very slightly different wording, so I’m thinking ‘which one do I click on?’ It takes a couple of seconds, but I click on the second one. I eventually find out, both CTAs do the same thing. Why name them differently? I always believe that consistency is king! Although in this case, the language pretty much meant the same thing, I still had to spend a few seconds thinking about which one to click on. Just name them the same thing and don’t make me thing too much about it! Once I have clicked on the CTA I am presented with the screen below: I am immediately presented with a what initially appears like will be a set of 6 questions. I...