Currently we have these really nice looking lunch bags at work. They appear to be very convenient and they pack down nicely, are easily transportable and are supposed to keep your lunch cold. From the outset they look like a good designed and well made product.
I asked my boss, who was over from America and had brought her lunch in using the bag, how it faired (as I had taken one for myself and was going to use it for some supplies for my Astronomy class in the evening)?
Her response was “It’s nice, only the handle is in the wrong place, so if you have a lot of stuff in there it’s unnerving as it feels like it’s going to fall out”.
I tried this out for myself and it didn’t feel entirely comfortable. I’m not sure how much product testing went into the product, but moving the handle to the top could have massively improved this product without a huge amount of effort.
I did some research for similar lunch bags and the handles are correctly placed.
Like websites and apps, every day products should always be designed with the user in mind and good user experience at the forefront of it all.