12 Rounds Boxing

Femma was tasked with creating a new website for 12 rounds boxing with a clean UI and excellent user experience based on their existing website.

The primary goals were to reduce cognitive overload and to simplify navigation.

The process involved:

  • Scoping essential business needs.
  • Simplifying their existing site.
  • Lo-Fi Prototyping using paper and Balsamiq.
  • Creating a new WordPress site that was:
    • Clean.
    • Simple.
    • Intuitive.
    • Encompassed the brand and core offerings of 12 Rounds boxing.

User Experience Design

Software Engineering