Big White Wall

Big White Wall

Big White Wall Big White Wall is a a safe online community of people who are anxious, down or not coping who support and help each other by sharing what’s troubling them, guided by trained professionals. The service is available 24/7 and members remain anonymous. With the ever growing community and national and global expansions looming, Big White Wall needed to ensure that the user experience was not compromised for both the website and the mobile app. Big White Wall needed a lead User Experience Designer to work on improvements of current features, as well as scoping and prototyping new features ensuring the approach is sensitive for the demographic. As the lead User Experience Designer, Femma has undertaken the following activities: Leading scoping workshops for new features. Creating various paper prototype solutions and getting iterative feedback from the product manager, subject matter experts and the wider team. Conducting product evaluations and UX research for new proposed ideas. Creating low and high fidelity wireframes using Axure RP Pro. User Research via Alpha Beta Testing in Optimizely. Transposing current features (such as live therapy) from web onto native mobile platforms. Managing Mobile UX resources.      User Experience Design  Responsive  Mobile  Agile Go to...
MyFitnessPro

MyFitnessPro

MyFitnessPro MyFitnessPro is a ‘Mobile Personal Training and Nutrition Coaching for Fat Loss, Fitness & Health’. Femma provides UX Consultancy for MyFitnessPro and has made UX improvements to the existing WordPress website. Femma is also developing an app for MyFitnessPro that incorporates features from the current site (such as articles and blogs) as well as developing new features through product research of existing fitness apps. The app development process uses: User Centred Design. User Surveys. Personas. Storyboarding. Lo-Fi Wireframes. Hi-Fi Wireframes. Heuristic Evaluations.  User Experience Design  Software Engineering  Responsive Go to...
Box to Believe

Box to Believe

  Box to Believe   Box to believe is a boxing retreat for any woman who wants more out of life. The owner of Box to Believe had created a website using WordPress but required Femma’s user experience and software engineering expertise for the following tasks: Create a seamless user experience.  Improve the layout. Improve the navigation. Ensure the website was consistent across the board. Fix stylings and CSS.  User Experience Design  Software Engineering  Responsive Go to...
12 Rounds Boxing

12 Rounds Boxing

  12 Rounds Boxing Femma was tasked with creating a new website for 12 rounds boxing with a clean UI and excellent user experience based on their existing website. The primary goals were to reduce cognitive overload and to simplify navigation. The process involved: Scoping essential business needs. Simplifying their existing site. Lo-Fi Prototyping using paper and Balsamiq. Creating a new WordPress site that was: Clean. Simple. Intuitive. Encompassed the brand and core offerings of 12 Rounds boxing.  User Experience Design  Software Engineering  Responsive Go to...
Avis Mobile App

Avis Mobile App

  Avis Mobile App   Femma joined the Avis Budget Group during second phase of the project as the lead User Experience designer for the Avis app. The key tasks were: Producing low and high fidelity Axure RP pro wireframes. Presenting wireframes to stakeholders for iterative weekly feedback. Researching optimal solutions for fast form filling on the app. Liaising with the third party vendor for the fast form filling product to conduct integration feasibility. Working closely with the Usability testing team in order to conduct user research. Making UX improvements to phase one of the app. Femma delivered the User Experience Prototype for the second phase which encompassed eight new features.  User Experience Design  Mobile  Agile Go to...